New Shopify merchants may struggle to get visitors to buy products. One option for these merchants is to focus on increasing their CTR.
What is CTR?
CTR stands for clickthrough rate. Which is how often people click on an ad, email, or other online content after seeing it.
Benefits of Increasing CTR
User Experience
When people go to a website, they do not want to have to put effort into finding the products. The best products in one image will improve the user experience.
Every addition to the customer’s journey to buy a product is a chance for issues that would prevent a sale.
For example, the customer’s WiFi may go out. Or they may get distracted by a text or call. Reducing the steps of the customer’s journey will lead to more sales.
SEO
Time on Site is one of the most important ranking factors for SEO. An increased CTR will lead to a higher Time on Site because people spend more time on your content. Search engines will start to rank a Shopify merchant’s website in search results.
Increased Average Order Value
Using the right images and having complementing products will increase AOV.
For example, a store might sell holiday desserts. The store could use an image of a hot chocolate mix, marshmallows, and mugs. Since these products complement each other, a visitor might buy all three.
A/B Testing
A Shopify merchant can test the best mix of products together to see which image has a higher CTR or AOV.
For example, our holiday desserts Shopify merchant sells blankets and ugly sweaters. They can change out the original hot chocolate mix, marshmallows, and mugs. Testing the images might lead to a higher CTR.
How to Increase CTR
There are many options to increase CTR. Shoppable Image Hot Spots helps increase CTR by making products more accessible.
Shoppable Image Hot Spots
The app allows merchants to add links to products on the images.
Making your content interactive will increase the chances of someone clicking the link. Shoppable Image Hot Spots creates more opportunities for customers to buy products.
Psychology
Path of Least Resistance
People are lazy. Allowing them to purchase a product with fewer steps makes it easier for customers. An easier purchase journey decreases the chances that they will get bored and leave.
Set
People desire order. A merchant can manufacture a desire for order by showing products as a set. When the customer goes to purchase a single product of the set, this will create disorder. The customer will buy more products to complete the set.